Our Privacy Policy 

1.  Cake by Sarah Reed Limited, trading as “Cake by Sarah Reed” (or "we") is committed to protecting your privacy.  We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 & subsequent revisions thereof).  We are registered with the Data Controller, in accordance with the Data Protection Act.  We collect information about you for three reasons: to email you tutorials and weekly blogs; to provide you with the best possible service; and to assist in developing the site’s content and our services.

2.  We will not email you in the future unless you have given us your consent (by subscribing to "Cake by Sarah Reed).

3.  We will give you the opportunity to refuse any marketing email from us or from any other third party companies in the future.

4.  The type of information we may collect about may include your: Name; and Email address

5. We will never collect sensitive information about you without your explicit consent.

6. The information we hold will be accurate and up to date, in so much as you supply us with accurate and up to date information.

7.  It is possible to obtain a copy of the information that we hold about you.  If you find any inaccuracies we will delete or correct it promptly.  A nominal charge of £10 is made to cover administrative costs involved, as laid out by the Data Protection Act 1998.  Should you require a copy of such information, please write to us at: cakebysarahreed@gmail.com

8.  The personal information which we hold will be held securely in accordance with our internal security policy and English law.

9. If we intend to transfer your information outside the EEA (European Economic Area), we will always obtain your consent first.

10.  We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a "Cookie" which would be stored on your computer.  You can usually modify your browser to prevent this happening (for example, using Internet Explorer select 'internet options' from the 'tools' menu, then click 'security', followed by 'custom level' and select 'disable cookies').  The information collected in this way can be used to identify you unless you modify your browser settings.  We may also aggregate this data to perform statistical analyses of the characteristics and behaviour of our registered users and non-registered visitors, in order to help us improve the functionality of our site for our users. 

11.  We may also use that information to let you know of additional products or services that we feel may be of interest to you.  You can easily choose not to receive such information by letting us know by email; cakebysarahreed@gmail,com Should you wish to unsubscribe please email; cakebysarahreed@gmail.com

12.  Every time you connect to our website we store a log of your visit which shows the unique number your machine uses when it is connected to the internet (IP address).  This tells us what you looked at; whether the page request was successful or not and which browser you used to view the pages.  The use of this data is primarily for statistical purposes and we will not use your IP address to identify you.  This data helps us to understand which areas of the site are of particular interest and also which pages are not being requested.  It also tells how many people are visiting the website in total.  This anonymous data and the associated statistics can help us prevent fraudulent activity on the site.

13.  Data collected during a co-promotion may be shared with the sponsor or co-sponsor.  If this is the case we will inform you at the point of collection if your personal data will be shared with others as a result of your participation, to allow you to opt out of taking part in the promotion.

14.  We "Cake by Sarah Reed" may amend this policy from time to time.  If we make any substantial changes in the way we use your personal information we will notify you by email or an announcement on the website.

15. If you have any questions or comments about privacy, please email us at cakebysarahreed@gmail.com or call +44 (0) 790 506 2209.